---
title: "Our story"
date: 2025-04-09
author: "evermadeadm"
featured_image: "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/04/Intl_chocopudding_2.jpg"
---

# Our story

![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/05/Intl_chocopudding_2.jpg)# Our story





![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/33/2025/05/Intl_chocoshake_6.jpg)## Protein For Everybody with a Body

They say life is an endurance sport, but we believe it’s an adventure! And every adventure needs a tasty spark, right?  
  
Since 2005, PROfeel® has been delivering delicious protein treats across Europe and now in the US. We’re proud to be a spin-off brand from Valio, the leading dairy company in Finland, harnessing dairy protein to power your day. Today, we’re a global brand offering a wide range of protein shakes, high-protein desserts, tasty mousses and more. Honestly, try the deliciousness.  
  
PROfeel® was made for more than just gym buffs and athletes. Our protein snacks are for the grocery haul heroes, the back-to-back meeting warriors, the weekend explorers – and everyone in between. If you have a body, you deserve a snack that works with you and delivers real protein benefits.