---
title: "Our story"
date: 2025-04-09
author: "evermadeadm"
featured_image: "https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/34/2026/02/134b9a7daddf005cf3fa19b0c137dd6b6ef7ecb4-scaled.jpg"
---

# Our story

**OUR STORY**

**Real Protein, Made for Real Life,**   
**That Tastes Real Good**





![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/34/2026/02/c95bf67d385b8a5d605d13e8f7f773f590c181ca-800x533.jpg)## Protein For Everybody With a Body

We believe that life is an adventure. And that the best part of any adventure is the tasty snacks that fuel you through it. PROfeel™ puddings aren’t just for gym buffs and athletes, they’re for anybody who needs a boost, whether you’re running a marathon, running for office, or just running late. We’re there to make it easy and delicious to fit protein into your day, no matter what your day looks like.





## Made For Real Life

Born in Finland, PROfeel™ is direct and to the point-made to be convenient, delicious, and effective when you need it most. Whether you eat them by themselves or as an ingredient in your favorite recipe, they’re a fast and unfussy way to give your body the energy it needs to keep going throughout the day. It’s dairy protein in a pudding that isn’t just for pros, loved by every body with a body.

[Store Locator](https://www.profeel.com/us/store-locator/)





![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/34/2026/02/56b21d63709910f915be69f4a17842d1332bb933-scaled-e1770909924795-800x726.jpg)

## Don’t Spend All Day Thinking About Protein. That’s Our Job.

[Explore Articles](https://www.profeel.com/us/articles/)











![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/34/2026/02/d0e562cc2806e6e6bb168ded8dad5272644cc488-scaled.jpg)## Find Your Flavor

PROfeel™ makes protein boosting puddings for people with real lives and real tastebuds. The question isn’t whether you’ll love them, the question is which one you’ll love the most.

[Store Locator](https://www.profeel.com/us/store-locator/)







> ***“It’s the perfect sweet treat while having bonkers macros at 130 calories 17g protein 1g fiber.”***
> 
> Jake

> “Currently on a health journey and saw these while looking at yogurts and they are so good! it has amazing macros! genuinely shocked at how good it tastes as well”
> 
> Simran

> “Skeptical that it would actually be good. It’s beyond delicious!!! I added a dollop of whip cream and wow!! I should have bought more”
> 
> Amy

> ***“LOVE this pudding!!!”***
> 
> Regina

> “These are yummy. High protein and lower calorie, doesn’t have bad protein taste”
> 
> Kate

> “I love these new protein puddings. Throw in some berries and you have a snack or small meal packed with protein and nutrients.”
> 
> Bonnie

> *“Never thought pudding could be a real protein option”*
> 
> Ale

> *“I love all of the ProFeel puddings…Smooth, creamy, and not too sweet.”*
> 
> Stephanie













![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/34/2026/02/134b9a7daddf005cf3fa19b0c137dd6b6ef7ecb4-scaled-e1770910136616-800x689.jpg)         PROTEIN     17   g     PER SERVING   





## Unboring Your Protein Boost

Found your favorite flavor? Find more ways to fit it in your day with recipes for whatever life throws at you.

[Get inspired](https://www.profeel.com/us/recipes/)







## Available in

![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/35/2026/02/path3083.png)



![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/35/2026/02/Group-18.png)



![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/35/2026/02/Group-21.png)



![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/35/2026/02/Group-20.png)



![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/35/2026/02/Group-25.png)



![](https://www.valio.fi/cdn-cgi/image/format=auto/https://cdn-wp.valio.fi/valio-wp-network/sites/35/2026/02/Group-24.png)





[Find a Store Near You](https://www.profeel.com/us/store-locator/)