Our story

Protein For Everybody with a Body

They say life is an endurance sport, but we believe it’s an adventure! And every adventure needs a tasty spark, right?

Since 2005, PROfeel® has been delivering delicious protein treats across Europe and now in the US. We’re proud to be a spin-off brand from Valio, the leading dairy company in Finland, harnessing dairy protein to power your day. Today, we’re a global brand offering a wide range of protein shakes, high-protein desserts, tasty mousses and more. Honestly, try the deliciousness.

PROfeel® was made for more than just gym buffs and athletes. Our protein snacks are for the grocery haul heroes, the back-to-back meeting warriors, the weekend explorers – and everyone in between. If you have a body, you deserve a snack that works with you and delivers real protein benefits.