Our story

Protein For Everybody with a Body

They say life is an endurance sport, but we believe it’s an adventure! And every adventure needs a tasty spark, right?

Since 2005, PROfeel has been delivering delicious protein treats across Europe and now in the US. We’re proud to be a spin-off brand from Valio, the leading dairy company in Finland, harnessing dairy protein to power your day. Today, we’re a global brand offering a wide range of protein shakes, high-protein desserts, tasty mousses and more. Honestly, try the deliciousness.

PROfeel was made for more than just gym buffs and athletes. Our protein snacks are for the grocery haul heroes, the back-to-back meeting warriors, the weekend explorers – and everyone in between. If you have a body, you deserve a snack that works with you and delivers real protein benefits.